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Posted: 16-Jan-25
Location: Durham, North Carolina
Categories:
Internal Number: 253171
At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together.
Senior, Email Marketing Specialist
Job Code: 5278
FLSA: E
Pay Target: E3
Supervisory Responsibility: No
Location: Remote
General Description of the Job Class
The Senior Email Marketing Specialist leads and coordinates the implementation of activities in support of a comprehensive marketing plan to grow clinical volume for DUHS. This role will be responsible for providing technical expertise in using the CRM database to execute integrated marketing campaigns.
The successful candidate will:
- Understand lead generation, online customer acquisition, digital marketing and conversion metrics
- Have previous experience with a CRM database and marketing automation platform, preferably Salesforce
- Be a highly organized and effective project manager with a demonstrated ability to multitask, prioritize and consistently meet deadlines while maintaining attention to detail
- Have a results-oriented mindset with a focus on driving customer engagement, retention, and revenue growth
Duties and Responsibilities of this Level
- Support the planning, execution and analysis of direct marketing campaigns, including email, direct mail (40%)
- Use CRM database to develop segmented audiences and targeted lists for marketing campaigns. (10%)
- Leverage the data available in the CRM along with other analytics and industry research and work with the creative team to ensure the most effective messages are reaching the appropriate audiences. (5%)
- Work with creative team to manage campaign assets in the marketing automation platform, including building, testing and deploying the creative to support email initiatives. (20%)
- Assist in evaluating the effectiveness of email marketing through analysis and reporting, including tracking CRM campaign data and results (5%)
- Serve as the subject matter expert for email and mobile/sms marketing channels, performing industry research to stay abreast of best practices and work with service line team to identify the most appropriate marketing channels to achieve objectives (20%)
Preferred Qualifications at this Level
Education: Bachelor's degree in IT, Analytics or related field.
Preferred Skills
- Skilled in crafting compelling content
- Strong communication and presentation skills (written and verbal)
- Solid understanding of advertising and the principles of marketing
- Proficiency in CRM software, analytics tools including Salesforce, digital analytics tools eg Google Analytics, and database management
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies
- Skilled in customer engagement
- Experience with HTML & CSS
Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, Business or related field is required.
Experience: Two years of directly related experience is required.
Degrees, Licensure, and/or Certification: N/A
Knowledge, Skills, and Abilities:
Strong writing skills, understanding and ability to interface with websites, social media tools and other technologies, understanding of advertising and principles of marketing.
Strong communication skills (written and verbal)
Trend analysis
Customer Service
Distinguishing Characteristics of this Level
N/A
Job Code: 00005278 MARKETING, COMMUNICATIONS & PR SPEC, SR
Job Level: E3
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
